Building Winning Companies That Will Exist 100 Years The Leadership Way.



Building Winning Companies That Will Exist 100 Years The Leadership Way: Every day, I see Coca-Cola products along the streets and literally in my fridge. I ask myself, how could such a company thrive for over 120 years? The answer is as simple as just leadership. Building a successful company that will exist for more than 100 years is attributed solely to leadership.

There is a famous saying from John Maxwell, “Everything rises and falls on leadership,” and I couldn’t agree more. Success in leadership is success in everything. I like to compare trained leaders with glorified or exceptional managers because trained leaders will barely overcome the turmoils of the unknown future. But transformational leaders are not only able to lead people through the dark and unknown futures but will most often mould people to reach their ultimate successes and potential.

Why Coca-Cola is a Successful Century Company

Coca-Cola is one of the most renowned brands globally, and it is a no-brainer that its leadership must be transformational. I was mind-blown by how much the company invests in leadership. In fact, upon visiting their website, in the Career Development section, their leadership belief is that “We believe everyone is a leader, and everyone’s leadership journey is unique. Leadership is less about a formal position and more about the act of leading. Every employee has the ability to lead in their own way and can do so by exemplifying our leadership behaviours.” WOW! So, it is not just a matter of product, branding, or marketing—it is all about leadership.

With endless leadership and mentorship programs, Coca-Cola is not a beverage company, it is a leadership factory. I am surprised that the company also offers leadership coaching and training. Here are principles to build century companies from Coca-Cola

The People-Centric Principle.

Successful century companies emphasize the people rather than profit. It is always people before profit and will before resources. If you want to build a company that lasts more than a century, you need to focus on the people. People are the fuel that drives a company to success.

Leaders who prioritize profit over the will of the people not only erode trust and hinder innovation among individuals but also ultimately contribute to the downfall of a company. It is important to note that these leaders may still value people, but they fail to prioritize their needs and interests.

In Glassdoor’s 2019 Mission and Culture survey, it was revealed that a significant majority of respondents, 77 per cent, stated that they would take into consideration a company’s culture prior to applying for a job. Additionally, 56 per cent of the participants expressed that they considered a positive workplace culture to be more important than salary when it came to their overall job satisfaction. According to an analysis published by the Harvard Business Review, A healthy work culture leads to a healthy balance sheet. This is the irony of building successful companies.

While it is rather impossible to avoid losing employees to better companies, the need to build future-proof companies should be paramount and by valuing people, the people value you, and this is the secret recipe to building a century company.

Leadership Principle of an Infinite Mindset

100 years is a long time backed up by uncertainties, and building a century company requires leaders to embrace infinite mindsets. Infinite Mindset revolves around adopting a long-term perspective, focusing on continuous improvement, and embracing flexibility and adaptability.

The analogy of the hunting Cheetah.

According to a study by biomechanist Alan Wilson of the Royal Veterinary College in London, a Cheetah’s agility is more important than speed. By slowing down by 4 meters per second in a single stride, the cat could reach its target and then quickly decrease its speed to make sharp turns. This is the agility required by leaders who are building century companies. It is the Cheetah’s agility which enables them to make quick turns and changes in direction while maintaining balance and stability during high-speed chases.

Transformational leaders who are adaptable can respond quickly and effectively to changing circumstances. They can make swift decisions, adjust strategies, and navigate through challenges with agility. Building a century company requires leaders to be able to work themselves out of the rough tides of uncertain futures.

Flexibility in thinking.

Adaptability requires a flexible mindset. Like cheetahs that can adjust their hunting techniques based on the behaviour of their prey, in building a company that lasts 100 years, adaptable leaders are open to new ideas, perspectives, and feedback. They are willing to challenge their assumptions, explore different strategies, and embrace innovative approaches to problem-solving.

Leadership involves various complex human dynamics, including decision-making, interpersonal skills, and strategic thinking.

How do Transformational Leaders Embrace an Infinite Mindset

By embracing;

  1. Long-Term Vision: Transformational leaders understand that success goes beyond short-term gains. These leaders set visionary goals that extend beyond immediate achievements. They aim to create a positive and lasting impact, not only for their people, organization but also for future generations.
  2. Continuous Learning and Growth: Transformational leaders with an Infinite Mindset prioritize personal and professional growth. They actively seek opportunities to learn, adapt, and develop new skills. They encourage their teams to embrace a growth mindset, fostering a culture of continuous improvement and innovation.
  3. Flexibility and Adaptability: Leaders with Infinite Mindsets recognize that change is inevitable. They are comfortable with ambiguity and complexity, and they adapt their strategies and approaches to navigate unforeseen challenges. They encourage flexibility and empower their teams to embrace change and proactively find creative solutions.
  4. Collaborative Approach: These leaders foster collaboration and cooperation among their team members and stakeholders. They value diverse perspectives and actively seek input from others. They create an environment that encourages open communication, trust, and collective problem-solving. They understand that the collective intelligence and collaboration of their team lead to better outcomes.
  5. Focus on Purpose and Values: Leaders with Infinite Mindsets align their actions with a clear purpose and core values. They inspire their teams by communicating a compelling vision that goes beyond short-term goals. They create a sense of meaning and shared purpose, ensuring that their team members understand how their work contributes to the larger mission. These leaders lead with integrity, ensuring that decisions and actions are consistent with the organization’s values.
  6. Resilience and Perseverance: Infinite Mindset leaders understand that setbacks and failures are part of the journey. They demonstrate resilience and encourage their teams to bounce back from challenges. They view failures as opportunities for learning and growth. These leaders foster a culture that supports risk-taking and experimentation, allowing their team members to learn from mistakes and try new approaches.
  7. Servant Leadership: Leaders with an Infinite Mindset prioritize serving others rather than seeking personal gain or accolades. They empower and support their team members, nurturing their talents and helping them reach their full potential. They lead by example, putting the needs of their team and organization above their own. These leaders create an environment of trust, collaboration, and support.

Leaders willing to build a century-old company need to understand the value of putting people first and adapting an Infinite mindset, successful companies don’t just happen, they are intentionally built by selfless leaders.

If you would like to consult with us feel free to send us an email to or contact us directly and we will help you establish a century worth company.

3 responses to “Building Winning Companies That Will Exist 100 Years The Leadership Way.”
  1. […] culture comprises both tangible and intangible elements. Tangible aspects are visible, such as how people dress, behave, and present themselves. However, it is the intangible elements that hold greater […]

  2. […] purpose is not a fixed destination but rather a continuous evolution of aligning your passions, values, and talents with the greater […]

  3. […] Building Winning Companies That Will Exist 100 Years The Leadership Way. […]

Leave a Reply

Your email address will not be published. Required fields are marked *